Product Design
- Consult on Club residential floor plans
- Consult on common area programming and floor plans
- Consult on the Club furniture, fixtures and equipment
- Consult on Club owner services and benefits
- Design the Club fractional ownership structure
- Design the critically important Club lodging reservations policies and procedures
- Create the Rotating Priority System® used to allocate peak-season use
- Formulate the Club Owner Information booklet that contains:
- An overview of the Club
- Frequently asked questions and answers
- The reservation process and implementation of the Rotating Priority System®.
Marketing
- Consult with the Club’s advertising agency of record on formulation of the marketing plan
- Supervise implementation of the marketing plan
- Supervise the Club public relations campaign and/or coordinate its integration into the overall SPM campaign
- Provide ongoing Club marketing plan consultation
- Review and critique all Club marketing materials
- Allow for DCP to be presented as part of the Club’s professional development team
- Allow for reference to the DCP website for credibility and precedent club projects
- Arrange for the Club to be included in the Elite Alliance exchange program (subject to standards compliance – www.EliteAlliance.com) at a discounted Participation Fee
Sales
- Provide recommendations for the sales office set up
- Assist with the interviewing and hiring of a qualified Club sales director and sales staff
- Train all sales, marketing and administrative staff
- Provide ongoing consultation and support of the sales staff
- Develop a referral program for outside realtors
Finance
- Develop the fractional ownership pricing strategy
- Assist in formulating the Club pro forma
- Participate in presentations to investors, lenders and others as appropriate
Club Management
- Consult with the Club management company (“Management Company”) on Club management practices and staffing requirements
- Consult with the Management Company on the preparation of the Club operating budget
- Determine the annual Club owner fees based on the Club operations budget prepared by the Management Company
Legal Assistance
- Prepare, with Owner’s attorney, the legal documentation required for regulatory approvals which may include:
- Club Bylaws
- Club Rules and Regulations
- Club ownership purchase agreements
- Statement of Understanding
- Club management agreement
- Articles of Incorporation
Ongoing Consultation
- Attend regularly scheduled on-site and telephonic meetings and other meetings as reasonably requested
- Provide consultation as needed on all aspects of operations, marketing, and sales
- Participate in telephone calls with high-interest prospects
- Respond to any other reasonable requests.